Going Independent vs Major Record Deals – You Choose

by Trevor T

independent_record_label_bandsI found an interesting article in the New York Times and it confirms what I have been saying for the past few years. As the music industry (or should I say entertainment industry) has changed or is still changing, file sharing, social media and the like has blown the doors right open for independent artitst, labels and bands to take creative control and power to live out their dreams, while not being reliant on the majors.

The opportunities are endless in these times, you just have to be creative and think out of the box and come up with new concepts for marketing and connecting to potential fans.

The internet has made it a level playing field with all the different social media networking sites, which could enable someone in their bedroom reach out and connect with thousands of people throughout the world with websites like Youtube, Facebook, Myspace, etc.

If you haven’t seen my previous post about the new music business model, you should. It will get your creative juices flowing.

A proposition got put to me the other day to start a new record label. And even though I haven’t said yes or no yet, my thoughts are that if I do, It will have to be a “internet record label”. Why? Because cost to do marketing can be kept lower than it was in the past and the potential reach is global and not just local.

Yep, I know labels and artists have been doing this for a while now, but with some creative thinking on how to rise above the noise of what everyone else and their dog is doing, I feel that with the right artist I could have a pretty good crack at it.

Tempting as it is, at the moment I have a lot on my plate, so I’ll get back to that!

Anyway, back to the article I read in the NYT. What it says to me is that artists are thinking that getting signed is not all they should aim for (unless you create a huge buzz around yourself before hand, selling your goods while opening and touring on the back of well established artists like what happened to Drake from Young Money), but that their are other ways to get funding to do things independently.

That’s another reason I wrote about and showed you a tool that will help you build a mailing list.

If you create “that” buzz around you, build up and communicate with your fan base on a regular bases, stack the odds in your favor ’till you have the choice of getting signed or getting sponsorship or even going it alone.

Rest assured, whatever choices you make, the future looks bright for indies.

Please leave your comments below to let me know your thoughts on this.

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