I was checking out David Hoppers blog Music Marketing [dot] com, and I came across his latest blog post.

The thing that intrigued me especially about this particular post, is because what you are about to watch below in the video is something I have been talking about from some time now to a few private students and some music associates.

I have a saying and that is “give your music away and sell your fans your t-shirt”.

Now, don’t take those words literally, but the concepts behind that thought is what is, I feel, the new business model.

Watch the video taken from a keynote presentation at the Music Digital Summit ’09, presented by Mike Masnick, of Techdirt.com

Let me know your thoughts. Post them below….